What is the mission of Playful Wingmen? What are we about? What is our business purpose? We help marketers, brands and advertising agencies reach out to their consumers by leveraging game design mechanics and principles to foster a better kind of marketing. Feel free to contact us, too!
Welcome to Playful Wingmen. We hope you enjoy the flight.
We are a small advertising & marketing agency based in New York City.
We marry game design to marketing to create campaigns that tickle users in a more playful manner.
If you like - or are interested in - what we do and believe we could work together, then get in touch.
Marketing is designed with needs in mind.
And it can be incredibly easy: tattoo your brand promise or product proposition on the inside of your audience's eyelids and unlock top-of-mind awareness by dictating what their dreams are made of. Marketing cannot be more integrated than this. No pain, no business gain.
What makes games
Games are designed with engagement in mind. No one needs games to survive. And yet, it is a prime refuge for their free time, as it satisfies deep emotional cravings: self-improvement, sense of enabling, expression of beliefs, etc.
What is the mission of Playful Wingmen?
We are dating accomplices who help brands, advertising agencies and marketers reach out to their loved audiences by answering a simple yet challenging question: "how can we leverage game design mechanics to transform how we approach marketing and advertising?"